3 things to consider before adding a shiny AI feature to your product

Adding AI to a tech product doesn’t immediately help users solve a problem. Sometimes, it can even have the opposite effect, adding unnecessary hurdles to the user experience. “A useful product gets out of the user's way."Elizabeth Garrison, Shaping Development Instead, consultants are saying to start by figuring out what customers actually need, r

By: Sarah Huffman

Outlets: Technical.ly

Published: August 27, 2026

Words: 691

Last Updated: 1 month, 4 weeks ago

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Adding AI to a tech product doesn’t immediately help users solve a problem.

Sometimes, it can even have the opposite effect, adding unnecessary hurdles to the user experience.

Instead, consultants are saying to start by figuring out what customers actually need, rather than looking for ways to retroactively work AI into their products.

Building around the user, rather than the technology, can help startups avoid unnecessary features and create products people will actually …

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