A secretive ad campaign calls on New Mexicans to support controversial Project Jupiter data center

A new campaign has emerged in New Mexico that urges residents to support a controversial data center, Project Jupiter, in southern New Mexico.

By: Joshua Bowling

Outlets: Source New Mexico

Published: March 4, 2026

Words: 1,186

Last Updated: 6 days, 17 hours ago

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The purple and yellow mailers started appearing in southern New Mexicans’ mailboxes in January and told of “a new day for New Mexico.” If the massive Project Jupiter data center from tech giants OpenAI and Oracle gets off the ground, the flyers said residents would reap the benefits of $360 million in community investments, $50 million for improving local water systems and “thousands of high-paying careers, prioritizing Doña Ana residents.”

The mailers contained a QR …

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