Agritourism is growing in Utah but it hasn’t reached its full potential, new study says

By: Alixel Cabrera

Outlets: Utah News Dispatch

Published: July 15, 2026

Words: 642

Last Updated: 6 days, 22 hours ago

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Many visit Utah to walk the red rock trails in its national parks or to glide across “the greatest snow on Earth.” But, tourists are also being drawn to other sites with wide open spaces, cattle and fresh produce.

According to a new study from the state’s Department of Agriculture and Food and the Utah Office of Tourism, the industry known as agritourism is growing, and it is estimated to generate about $45 …

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