Alcohol is one of the most dangerous drugs, yet its presence is ubiquitous in social settings and celebrations

Despite growing evidence of alcohol’s harms, it remains deeply embedded in social norms and cultural rituals, both in the US and abroad.

By: Emma Fenske, Oregon Health & Science University, The Conversation

Outlets: The Conversation

Published: July 2, 2026

Words: 1,139

Last Updated: 2 weeks, 6 days ago

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By Emma Fenske, Oregon Health & Science University

Few substances are as deeply woven into everyday life as alcohol. It is a fixture at holiday celebrations, work-related social gatherings, sporting events, airports, and brunch or dinner tables. A raised glass for a toast, the ubiquitous wedding open bar or drinks shared during a Fourth of July celebration all demonstrate how deeply alcohol has become embedded in social customs and cultural traditions.

Yet alcohol contributes …

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