Algorithms that customize marketing to your phone could also influence your views on warfare

AI systems are getting good at optimizing persuasion in commerce. They are also quietly becoming tools for strategic influence.

By: Justin Pelletier, Rochester Institute of Technology, The Conversation

Outlets: The Conversation

Published: February 23, 2026

Words: 1,036

Last Updated: 10 hours, 6 minutes ago

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By Justin Pelletier, Rochester Institute of Technology

When a coupon suddenly appears on your phone as you approach a store, you might find it convenient and even helpful. But the same AI systems that know where you are and try to influence your purchases can be used to infer what you fear, what you trust and which stories you are likely to believe. AI-fueled marketing algorithms are becoming increasingly good at influencing human behavior.

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