Bad Bunny Redlined

Finding enjoyment in cultures beyond the familiar

By: Wildolfo Arvelo

Outlets: 603 Diversity

Published: February 12, 2026

Words: 1,117

Last Updated: 1 month, 1 week ago

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When the NFL announced that Benito Antonio Martinez Ocasio — aka Bad Bunny — as the headliner for the Super Bowl Halftime Show, they were not only taking a risk, but they were also thinking out of the box. As they expand the brand, they recognize there is a growing and huge potential within Latin American viewership here and abroad. As a matter of fact, Latinos are the fastest-growing fan base …

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