Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America

Reggaeton star’s comments on ICE have added to a conservative backlash to NFL’s choice of entertainment. But his appeal in Latin America is seen as a big plus.

By: Jared Bahir Browsh, University of Colorado Boulder, The Conversation

Outlets: The Conversation

Published: February 2, 2026

Words: 1,465

Last Updated: 2 weeks, 1 day ago

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By Jared Bahir Browsh, University of Colorado Boulder

Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.

The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny …

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