Ben & Jerry’s backs 420 clemency push, supports Virginia bill

By: Capital News Service

Outlets: Virginia Mercury

Published: April 20, 2026

Words: 975

Last Updated: 2 months, 1 week ago

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By Alessandra Caceres Mendoza/VCU Capital News Service

RICHMOND, Va. –Ben & Jerry’s ice cream company has voiced support for Virginia legislation that modifies sentencing for marijuana-related offenses.

The company reached out to the Last Prisoner Project in 2025 and launched “420 For Freedom,” a national clemency initiative urging state governors to issue pardons and sentence adjustments to those impacted by marijuana criminalization.

The campaign advocates for Virginia Senate Bill 62, which would establish a …

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