ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

By: Kelley Cotter, Penn State, The Conversation

Outlets: The Conversation

Published: December 19, 2025

Words: 1,443

Last Updated: 3 weeks, 1 day ago

Body Text Preview

By Kelley Cotter, Penn State

Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald Trump announced a preliminary agreement for the sale on Sept. 19, 2025, following his negotiation with Chinese leader Xi Jinping.

TikTok CEO Shou Zi Chew told employees in a memo obtained by news organizations that the company is working to close the deal …

Create a free account to access this story and more

Join Plucky Wire to access full stories, collaborate with newsrooms, and discover content from networks around the world.

Email Us