College Collaborations

By: Kelly Burch

Outlets: Business NH Magazine

Published: October 28, 2026

Words: 1,338

Last Updated: 1 week, 5 days ago

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Erika Halaby was in her fourth year of business and feeling in a rut. She and her fiancé were often out in the field hosting events for their adventure company, Rooted Rose Recreation and Wellness, and found it difficult to keep up with backend demands, like maintaining their website and social media.

When a mentor at the NH Small Business Development Center (SBDC) told Halaby about a student-run marketing agency at the University of NH, …

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