Colorado lawmakers look to limit surveillance pricing and wage setting

By: Sara Wilson

Outlets: Colorado Newsline

Published: March 27, 2026

Words: 475

Last Updated: 2 months, 3 weeks ago

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The Colorado House of Representatives passed a bill on Friday that aims to rein in companies’ use of personal data and opaque algorithms to set individualized prices on products like plane tickets and groceries.

House Bill 26-1210 passed the House on a 39-24 vote.

It would ban the practice of sending someone’s data through an algorithm to determine their wage or the price of a product. That could include data like a person’s search …

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