Dynamic pricing bill could backfire, ‘eliminate’ targeted consumer discounts, merchants warn

By: Danielle J. Brown

Outlets: Maryland Matters

Published: February 18, 2026

Words: 792

Last Updated: 2 weeks, 5 days ago

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A bill that would prevent grocery stores from changing prices from one shopper to the next through “dynamic pricing” may backfire by prohibiting stores from issuing targeted discounts and promotions, retail lobbyists warned lawmakers Tuesday.

It’s one of several concerns raised during a bill hearing for Senate Bill 387, a measure backed by the governor and legislative leaders that would ban dynamic pricing at grocery stores.

“Retailers strongly support the principle that consumer data …

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