Educators Brew a Mini Empire With Aroma Joe’s Franchise

By: Scott Merrill

Outlets: Business NH Magazine

Published: September 1, 2026

Words: 331

Last Updated: 2 weeks, 3 days ago

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Rob Hanson jokes that his family’s Aroma Joe’s business started with a long line at a coffee shop while visiting Disney World. While waiting for his wife Tracy’s coffee, Hanson noticed the steady stream of customers and joked, “We’ve got to get into the coffee business.” Neither expected the comment would lead them to own 10 locations across NH, employing around 140 people and helping launch a new generation of entrepreneurs.

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