Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground game

By: Stuart Soroka, University of California, Los Angeles, The Conversation

Outlets: The Conversation

Published: December 4, 2025

Words: 917

Last Updated: 1 month, 1 week ago

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By Stuart Soroka, University of California, Los Angeles

Accounts of Zohran Mamdani’s campaign for New York City mayor have highlighted both his online presence and his ground game.

Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his campaign had over 100,000 volunteers knocking on doors across New …

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