Firm behind New Mexico Medicaid campaign recruits influencers to promote Project Jupiter data center

By: Joshua Bowling

Outlets: Source New Mexico

Published: June 15, 2026

Words: 957

Last Updated: 1 month, 1 week ago

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The marketing agency behind New Mexico’s award-winning Medicaid re-enrollment social media campaign is recruiting influencers to promote Project Jupiter, the controversial artificial intelligence data center under construction in Doña Ana County.

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New Mexico social media personalities posted over the weekend that they had received emails from a California-based firm called Xomad, which advertises “services that help brands, governments and media agency partners engineer …

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