For the brothers behind Bredenbeck’s Bakery, growth meant trusting sales data over nostalgia

Fourth-generation owners Jacob and Irvin Boyd phased out daily danishes to focus on 1,300 annual wedding cakes at their 130-year-old Chestnut Hill shop.

By: Sarah Huffman

Outlets: Technical.ly

Published: September 4, 2026

Words: 689

Last Updated: 1 month, 3 weeks ago

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For the fourth-generation owners of Bredenbeck’s Bakery, keeping a 130-year-old business alive means knowing what traditions to keep — and which ones to leave behind.

Jacob Boyd and his brother Irvin officially took over Bredenbeck’s Bakery and Ice Cream Parlor from their mother in 2022.

Since taking the reins, the pair have used sales data and changing customer preferences to rethink how the bakery operates, from the products it sells to the hours …

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