Hey neighbor! How Minnesota can use recent adversity to burnish its brand.

By: Sheldon Clay

Outlets: Minnesota Reformer

Published: June 29, 2026

Words: 1,456

Last Updated: 3 weeks, 3 days ago

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At the start of the year I was asked an intriguing question. How much damage has been done to Minnesota’s once pristine brand, and how might we rebuild it?

The unflattering news stories had been relentless. Allegedly large-scale fraud. Cracks appearing in our celebrated quality of life.

Gov. Tim Walz, who’d already been on a losing national ticket, read the political tea leaves and announced he was ending his campaign for …

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