Holiday market pop-up store opens at Exeter's Ioka: 'It's a little mix of everything'

By: Brandon Ng

Outlets: Seacoast Online

Published: November 12, 2025

Words: 787

Last Updated: 2 months, 2 weeks ago

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EXETER — While shoppers may not be ready to think about Christmas just yet, shopkeepers like local businessman Kyle Eldridge have been making holiday preparations for months.

Eldridge, already the owner of three stores in downtown Exeter — New England Mercantile, New England Mercantile Home and a collaboration with the fashion brand Barbour — recently celebrated the opening of his holiday pop-up in two street-level units in the renovated …

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