How personal finance advice is getting political, thanks to ‘finfluencers’

Money management guidance used to be uncontroversial and staid. It’s become something completely different on social media.

By: Maximilian Brichta, University of Virginia, The Conversation

Outlets: The Conversation

Published: April 22, 2026

Words: 1,224

Last Updated: 3 months, 1 week ago

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By Maximilian Brichta, University of Virginia

Once seen as often dry and sometimes intimidating, personal finance advice is a far cry from what it was in your grandparents’ day.

It’s not just the array of new online tools, from banking apps to exotic new investing options, such as cryptocurrency. Social media has created a platform for “finfluencers” – nonprofessional personal finance influencers who have become an increasingly common source of advice for young people, …

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