How social media and influencers are shaping the Seattle mayor's race

By: Nate Sanford

Outlets: KNKX

Published: October 13, 2025

Words: 2,043

Last Updated: 3 weeks, 1 day ago

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Local election campaigns are increasingly online.

In the Seattle mayor’s race, progressive organizer Katie Wilson has embraced short-form social media videos and interviews with online content creators and podcasters in an effort to reach a broader — and, critically, younger — group of voters. Incumbent Mayor Bruce Harrell, on the other hand, has mostly done interviews with traditional media. He only started posting short-form videos in earnest after the August primary, which he lost to Wilson …

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