How the Philadelphia Art Museum is reinventing itself for the Instagram age

By: Sheri Lambert, Temple University

Outlets: The Conversation

Published: October 28, 2025

Words: 1,040

Last Updated: 4 weeks ago

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By Sheri Lambert, Temple University

On Philadelphia’s famed Benjamin Franklin Parkway, where stone, symmetry and civic ambition meet, something subtle yet seismic has happened.

The city’s grandest temple to art has shed a preposition.

After nearly a century as the Philadelphia Museum of Art, or PMA, the institution now calls itself simply the Philadelphia Art Museum – or PhAM, as the new logo and public rollout invite us to say.

The change …

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