How this founder got her teen body wash into Walmart: Don’t take no for an answer

Jil Ross of Chicago’s Funda Brands is learning retail from scratch. She hopes her journey inspires other women to launch their second act.

By: Holly Quinn

Outlets: Technical.ly

Published: August 20, 2026

Words: 1,016

Last Updated: 1 month, 4 weeks ago

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Jil Ross had been turned down twice when she decided to make one more appeal.

The Chicago entrepreneur was trying to get Teen Kleen, her new foaming body wash for teens and tweens, onto Walmart.com. Her first application was denied. So was her first appeal.

Try No. 3 got a different result: It moved forward. Walmart’s legal department asked for documentation showing her manufacturer was certified and that she had legal representation, a trademark …

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