‘It’s Real:’ Tennessee Department of Tourist Development launches anti-AI campaign

By: Anne Braly

Outlets: Tennessee Lookout

Published: July 6, 2026

Words: 838

Last Updated: 2 weeks, 2 days ago

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It’s easy to be fooled by AI photos, so in an effort to help Tennessee travelers verify where online photos were taken, the Tennessee Department of Tourist Development has launched its new “It’s Real” campaign. It’s a program that promises that the photos you see on its website – TNVacation.com – are not AI-generated, but the real thing.

“It’s a commitment to authenticity and a promise to travelers that, when it comes to Tennessee, …

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