To turn from Interstate-93 to one of New Hampshire’s most scenic corridors, the Kancamagus Highway, drivers must take Exit 32.
The well-known exit sign is a source of pride for locals in Lincoln and Woodstock and a marketing tool for businesses that have built their brands around Exit 32-themed beer and other merchandise.
“Obviously, we do love our Exit 32 up here,” said Kim Pickering, executive director of the Western White Mountains Chamber …