(Know Your News 6) Why some communities don’t trust the media — and what newsrooms are doing about it

A variety of approaches — including outreach and stressing transparency — is being used to engage audiences

By: Paul Cuno-Booth

Outlets: Granite State News Collaborative

Published: March 9, 2026

Words: 1,958

Last Updated: 1 week, 4 days ago

Body Text Preview

As faith in the news media hits a record low, many newsrooms around the country are doubling down on transparency, community engagement and local connections as ways to build and maintain audiences’ trust.

Just 31% of Americans surveyed in a Gallup poll last year expressed confidence in the media to report fairly and accurately — down from around 70% in a similar survey 50 years ago.

There’s a sharp partisan …

Create a free account to access this story and more

Join Plucky Wire to access full stories, collaborate with newsrooms, and discover content from networks around the world.

Email Us