Marketing Firm Uses AI to Evaluate Value of PR Efforts

By: Scott Merrill

Outlets: Business NH Magazine

Published: June 8, 2026

Words: 388

Last Updated: 3 days, 18 hours ago

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A longstanding challenge in public relations has been proving the real business value of media coverage, called earned media. That is the focus of a new tool developed by Portsmouth-based BridgeView Marketing.

The boutique agency, founded by Michael Emerton and Dale Allaire, is marking roughly two decades in business with the launch of the PR Rosetta Stone, an AI-enabled reporting platform designed to move beyond traditional metrics like impressions and advertising value …

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