Nashville promises massive return on Super Bowl spending

By: Sam Stockard

Outlets: Tennessee Lookout

Published: May 28, 2026

Words: 1,704

Last Updated: 3 weeks, 4 days ago

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Nashville is planning to pour $60 million into Super Bowl LXIV while expecting a greater return on the investment than any event the city’s ever held, according to the Nashville Convention & Visitors Corp.

Much of the title game budget is expected to be funded through the city’s tourism-related tax revenue, and the rest will come from public-private partnerships managed by the host committee chaired by former Gov. Bill Haslam and CBS broadcaster Jim Nantz. …

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