NJ Senate panel advances bill targeting surveillance pricing at grocery stores

Critics fear the measure, meant to stop stores from charging different consumers more for the same product, could also ban discounts.

By: Nikita Biryukov

Outlets: New Jersey Monitor

Published: March 16, 2026

Words: 708

Last Updated: 4 months, 3 weeks ago

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The Senate Commerce Committee approved legislation that would bar supermarkets from using algorithms to adjust the prices paid by individual shoppers, over the complaints of industry representatives who said the bill could inadvertently block coupons and other discounts.

The measure advanced Monday is a limited bid to block a practice known as surveillance pricing, which sees individual shoppers pay different prices for the same product off the same shelf at the same …

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