NM officials ‘slightly optimistic’ for July 4 Route 66 tourism, despite 10% jump in travel costs

Locals from one town along Route 66 say "Mother Road" tourism is booming, and now they have a musical road for drivers to enjoy.

By: Patrick Lohmann

Outlets: Source New Mexico

Published: July 3, 2026

Words: 699

Last Updated: 2 weeks, 5 days ago

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New Mexico Tourism Department officials say the state is rebounding from late-2025 tourism disruptions and that the upcoming Fourth of July weekend — which marks a big opportunity for communities along Route 66 — is shaping up to meet their expectations despite sharp increases in travel-related costs, including gas prices.

Acting Tourism Department Secretary Lancing Adams told lawmakers during a committee hearing this week that travel-related inflation across the state is up nearly 10%, driven …

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