Rural grocers find creative ways to serve customers, keep doors open

By: Jeff Beach

Outlets: North Dakota Monitor

Published: May 13, 2026

Words: 739

Last Updated: 2 months ago


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Brenda and Matt McCasson have had to get creative to keep customers coming back to their grocery store in Velva.

“It’s all about convenience,” Brenda McCasson told attendees of a three-day National Rural Grocery Summit in Fargo last week. “They don’t cook a lot. They’re busy. I get it. I’m a busy mom, too.”

North Dakota and other states are looking for solutions to keep grocery stores in business in rural areas.

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