Rust and Salt Builds a Multi-Brand Retail Engine

By: Scott Merrill

Outlets: Business NH Magazine

Published: February 25, 2026

Words: 379

Last Updated: 3 weeks, 2 days ago

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When Justin Brady left a decade-long career in finance, he wasn’t certain where he’d land. Today, Brady is the owner of Rust and Salt, a Portsmouth-based retail distributor and direct-to-consumer company on track to surpass $10 million in annual revenue in 2026.

The company operates out of a renovated warehouse once part of the Portsmouth Paper Company that it calls The Hidden Outlet. From the outside, the building is unassuming. Inside, visitors find a …

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