Sustainable Seafood Labels Aren’t Always What They Seem

Market-driven sustainability initiatives were touted as a way to incentivize better environmental practices but a new study finds most of the retail price fails to reach the actual fishers.

By: Gaea Cabico

Outlets: Sentient

Published: October 20, 2026

Words: 1,185

Last Updated: 2 weeks, 6 days ago

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Consumers in the U.S. see seafood as a sustainable choice at the grocery store, with 40% noticing environmental labels on these foods when they shop.

One quarter of the world’s seafood is certified as sustainable, according to one benchmarking resource. The industry has embraced sustainability certifications as a way to demonstrate responsible fishing practices, but these labels don’t necessarily translate into earnings for the people who catch the fish. A new study finds …

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