Taylor Swift embodies female economic power in new book by KU professor

By: Eric Thomas

Outlets: Kansas Reflector

Published: January 30, 2026

Words: 1,751

Last Updated: 3 weeks, 2 days ago

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This week, a new kind of Taylor Swift tour began in Overland Park, Kansas: a book tour.

Misty Heggeness released “Swiftynomics,” a book explaining how female economic power radiates from the music star — and, as the subtitle says, how “Women Mastermind and Redefine Our Economy.”

Heggeness teaches and researches at the University of Kansas as the co-director of the Kansas Population Center and an associate professor of economics and public affairs. (As colleagues …

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