Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

When AI is used to manufacture fake endorsements, copyright law doesn’t do enough to protect celebrities, influencers and other public figures.

By: Daryl Lim, Penn State, The Conversation

Outlets: The Conversation

Published: May 28, 2026

Words: 1,110

Last Updated: 1 month, 4 weeks ago

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By Daryl Lim, Penn State

As one of the most popular celebrities in the world, Taylor Swift has already endured her share of AI-related abuse.

Fake nudes of the singer have spread widely online. Her voice and likeness have also been used to create fabricated political messages and bogus product endorsements.

In April 2026, Swift pushed back. Her intellectual property and brand management company, TAS Rights Management, filed trademark applications covering short audio …

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