The comedy economy: Nigeria’s online video skits are making millions

By: Nnamdi O. Madichie, Nnamdi Azikiwe University, The Conversation

Outlets: The Conversation

Published: November 17, 2025

Words: 1,175

Last Updated: 1 week ago

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Short comedy videos circulating on social media have created a booming industry in Nigeria in the past few years. The country’s comedy creators put their skits out on platforms like YouTube, TikTok and Instagram to reach a massive audience.

As these online comedians gain followers they make their money from advertising, by endorsing brands as influencers, and through collaborations. In Nigeria the industry is popularly called the skit economy.

This phenomenon represents more …

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