The hidden burnout crisis facing social media marketers

More than 2 in 5 social media marketers say they plan to leave their job within two years, and many cite insufficient mental health support from supervisors.

By: Kelley Cours Anderson, College of Charleston; Ashley Hass, University of Portland, and Breanne A. Mertz, University of Tampa, The Conversation

Outlets: The Conversation

Published: June 24, 2026

Words: 1,287

Last Updated: 4 weeks, 1 day ago

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By Kelley Cours Anderson, College of Charleston; Ashley Hass, University of Portland, and Breanne A. Mertz, University of Tampa

It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends.

We’re marketing researchers who study digital and social media wellness and teach the students who go …

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