The marketing genius of Spotify Wrapped

By: Ishani Banerji, Clemson University, The Conversation

Outlets: The Conversation

Published: December 3, 2025

Words: 891

Last Updated: 1 month, 1 week ago

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By Ishani Banerji, Clemson University

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.

I’m guessing I’ll be among Spotify’s top 1% of listeners for an obscure 2004 track titled “Rusty Chevrolet” by the Irish band Shanneyganock. I heard it first thanks to my son, whose friend had been singing it on the swings at school. My son found it utterly hilarious, and it’s been playing in our …

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