To change the narrative, you have to change the reality that created it

By: Dan Cherrin

Outlets: Michigan Advance

Published: June 8, 2026

Words: 1,281

Last Updated: 1 month, 2 weeks ago

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When an institution is in crisis, the universal instinct is to manage the narrative, better messaging, positive stories, and staying ahead of the news cycle. Manage what people think until they start thinking about something else. That instinct is not always wrong. But messaging alone is never enough.

In a recent message to the Spartan community, the Michigan State University trustees shared that they have begun evaluating next steps for the university’s leadership. They …

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