Tourism in New Hampshire: Where does it stand in wake of the falloff in number of Canadian visitors?

By: Rosemary Ford and Caitlin Agnew

Outlets: NHPBS

Published: November 24, 2025

Words: 1,906

Last Updated: 2 months ago

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Despite the state’s efforts to encourage tourism, New Hampshire saw a decrease in visitors this summer, especially when it comes to visitors from Canada. Tourism is one of New Hampshire’s main industries, and when there are fewer visitors to the state, its revenue suffers. What is going on, and what’s the state doing about it? Here to discuss that is Michelle Cruz, director of the N.H. Division of Travel and Tourism Development.

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