Upstart Startups: Keeping Patients on a Healthy Track

By: Scott Merrill

Outlets: Business NH Magazine

Published: July 1, 2026

Words: 268

Last Updated: 1 month ago

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A new Exeter-based startup, founded by two former NH senators, is betting that small behavioral changes reinforced daily can meaningfully bend the curve on rising healthcare costs and improve patient health.

Vytatek, co-founded by CEO Jon Morgan and Dr. Tom Sherman, chief medical officer, has launched Invyta, a chronic care management platform designed to improve patient adherence through what Morgan calls a “habit engine.” The premise is straightforward: The most expensive problems in healthcare …

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