USC hospitality students learn the business of beer, launch their own brewery brand

By: Jessica Holdman

Outlets: South Carolina Daily Gazette

Published: April 16, 2026

Words: 573

Last Updated: 2 months, 2 weeks ago

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COLUMBIA — Hospitality students at the University of South Carolina are learning how to brew, market and distribute their own beer.

The college officially launched its own brand — Spur City Brewery — Wednesday evening, with a celebration at Steel Hands Brewing in Cayce.

“Spur City was created by students,” said Olivia Mitchell, a senior hospitality management major. “Those students will share it with their classmates and family members. It brings a community because …

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