Utah looks to tax social media companies that collect user data for specialized advertising

By: Will Ruzanski

Outlets: Utah News Dispatch

Published: March 3, 2026

Words: 775

Last Updated: 1 week, 1 day ago

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Utah may implement a tax on targeted advertising — a digital marketing strategy that delivers catered advertisements to users based on data about them collected by companies online — in a move supporters say aims to protect children from being exploited by addictive social media platforms.

Sponsored by Senate Majority Assistant Whip Michael McKell, R-Spanish Fork, SB287 would also use tax revenue from the bill to fund programs that help Utah’s youth, like after-school …

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