‘Vas Madness’ shows the power of messaging on men’s contraceptive decisions

Finding ways to communicate effectively with men about vasectomies is key to persuading them to have the procedure.

By: Jenna Vinson, UMass Lowell, The Conversation

Outlets: The Conversation

Published: March 24, 2026

Words: 1,312

Last Updated: 4 months, 1 week ago

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By Jenna Vinson, UMass Lowell

Bracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.

Since 2004, urologists have been promoting vasectomies every March, promising patients who elect the procedure an excellent excuse to relax on the couch and watch college basketball.

There’s evidence that these “Vas Madness” promotional tactics – sometimes paired with food giveaways and cheeky …

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