Know Your News: What’s the difference between news, opinion, and sponsored content?

How to identify different types of media content

By: Paul Cuno-Booth

Outlets: Granite State News Collaborative

Published: September 26, 2025

Words: 560

Last Updated: 4 months ago

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When I worked as a reporter for a local newspaper, people would sometimes ask (or complain) about something that had appeared in our opinion pages. Why’d you endorse that guy for governor? Does that columnist have to be so mean?

My answer was always simple: I’m the wrong person to talk to.

As a member of the news staff, I had nothing to do with the opinion section, which was written by different people and …

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