Why corporate inclusion policies are moral decisions, not just business ones

Before asking whether inclusion is good for business, we should ask whether it is the right thing to do, two scholars argue.

By: Shreyans Goenka, Virginia Tech and Sankar Sen, Baruch College, CUNY, The Conversation

Outlets: The Conversation

Published: June 11, 2026

Words: 1,308

Last Updated: 5 hours, 9 minutes ago

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By Shreyans Goenka, Virginia Tech and Sankar Sen, Baruch College, CUNY

Executives are facing pressure from boards, employees, regulators and consumers to either defend or abandon diversity, equity and inclusion initiatives. Many are retreating from their DEI commitments. But in the rush to respond to political headwinds, a more fundamental question is going unasked: Is inclusion a moral imperative?

As marketing scholars who study consumer ethics and corporate responsibility, we have spent …

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