Know Your News: Why some communities don’t trust the media — and what local outlets are doing about it

In New Hampshire, they have taken various approaches — including outreach and stressing transparency — to engage audiences

By: Paul Cuno-Booth

Outlets: Granite State News Collaborative

Published: September 24, 2025

Words: 901

Last Updated: 4 months ago

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As faith in the news media hits a record low, some New Hampshire newsrooms are doubling down on transparency, community engagement and local connections as ways to build and maintain audiences’ trust.

Just 31% of Americans surveyed last year by the polling organization Gallup expressed confidence in the media to report fairly and accurately — down from around 70% of those surveyed 50 years ago. And there’s a sharp partisan divide. More than half …

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