Why surveillance pricing bans are suddenly gaining traction this year

By: Khari Johnson/CalMatters

Outlets: Nevada Current

Published: May 18, 2026

Words: 1,153

Last Updated: 2 months, 1 week ago

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This story was originally published by CalMatters.

Last year, California lawmakers backed off on a plan to do something about surveillance pricing, the practice of using someone’s personal information to determine what they pay.

This year — with voters across the country facing rising inflation and an affordability crisis — lawmakers in California and in other states are cracking down.

A proposed surveillance pricing ban cleared a key vote in the California Legislature Thursday. …

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