You’ve been trying to get around Amazon – but it’s not that easy

By: Yuanyuan (Gina) Cui, Patrick van Esch

Outlets: Nevada Current

Published: May 28, 2026

Words: 1,166

Last Updated: 3 weeks, 4 days ago

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You did the right thing this morning.

Instead of the one-click default to your laptop’s last opened tab, you opened Etsy and bought a ceramic mug from a maker you’d been following on Instagram. Yesterday, your sister’s birthday gift came from a Shopify store run by a kitchenware designer in Sacramento, California. You felt something when you clicked “buy,” a small, warm, fuzzy feeling. Not Amazon. Not a giant. Someone real.

The package will arrive …

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