You’ve been trying to get around Amazon – but it’s not that easy

For shoppers tying to avoid Amazon, its expansion into shipping and logistics for thousands of companies makes that choice more difficult.

By: Yuanyuan (Gina) Cui, Coastal Carolina University and Patrick van Esch, Coastal Carolina University, The Conversation

Outlets: The Conversation

Published: May 25, 2026

Words: 1,290

Last Updated: 2 months ago

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By Yuanyuan (Gina) Cui, Coastal Carolina University and Patrick van Esch, Coastal Carolina University

You did the right thing this morning.

Instead of the one-click default to your laptop’s last opened tab, you opened Etsy and bought a ceramic mug from a maker you’d been following on Instagram. Yesterday, your sister’s birthday gift came from a Shopify store run by a kitchenware designer in Sacramento, California. You felt something when you clicked “buy,” a small, warm, …

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